Always' #LikeAGirl viral ad campaign sparks gender debate - ABC 33/40 - Birmingham News, Weather, Sports

Always' #LikeAGirl viral ad campaign sparks gender debate

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From ABC's Good Morning America:

If you tell Lauren Greenfield that she runs or fights or talks "like a girl," she'll probably say thank you. After all, she is responsible for the fact that over 13 million people are now reconsidering what that phrase really means.

"Commissioned by Always to investigate our negative connotations with the expression, the director, who brought audiences 2012's Queen of Versailles, produced an ad campaign that has sparked a national conversation on female empowerment and self-esteem.

"Commissioned by Always to investigate our negative connotations with the expression, the director, who brought audiences 2012's Queen of Versailles, produced an ad campaign that has sparked a national conversation on female empowerment and self-esteem.

The result is a social media movement that aims to redefine what it means to do something "like a girl."

Read the full story from GMA by clicking here. Watch the the Always #LikeAGirl ad above.




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