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SOURCE George Foreman
MIDDLETON, Wis., July 1, 2014 /PRNewswire/ -- George Foreman® grills is heating up the airways with a new television commercial and multi-platform advertising campaign, "Meet My Grillfriend!" The brand's first television spot in three years introduces a new and improved grill line-up, highlighting advanced features designed to meet consumer's needs. In addition, George Foreman is launching mobile advertising, social media initiatives and rolling out six new models of grills at key retailers in an effort to encourage consumers to create fast, easy and healthy meals at home.
To engage new consumers and excite current fans, the George Foreman "Meet My Grillfriend" commercial promotes new grill features by focusing on the pitfalls of a text-driven culture. The spot shows a busy dad preparing dinner for his family and sending a quick text to his wife, writing about making dinner with "my grillfriend," which is autocorrected to "girlfriend." Instead of finding his "girlfriend" at her home, she sees the delicious, healthy meal her husband prepared for the family with a George Foreman grill.
The 30-second commercial was created in partnership with The Impact Group, part of the NBC Owned Stations division of NBCUniversal, and is airing on NBC stations in top markets, New York, Chicago, Los Angeles, San Francisco, San Diego, Dallas-Ft. Worth and Minneapolis. The commercial includes a key retail reference to Target and Wal-Mart, targeting key consumers.
"We're thrilled to be back on TV as we introduce a comprehensive multi-purpose advertising plan with new and improved George Foreman grills that provides consumers with a fast, easy, and convenient way to prepare healthy meals at home," said Dann Provolo, Division Vice President of Marketing of Spectrum Brands. "The George Foreman brand was looking for a way to economically leverage advertising touch points and entice people to purchase a new grill, or upgrade their current George Foreman grill models based on our exciting innovations."
The new and improved George Foreman grills are available now in stores nationwide and range in size from two – nine servings. The fresh line-up includes innovative features aimed at the health conscious, busy consumer. Grill enthusiasts will continue to "Lose the Fat, Not the Taste," with George's patented, fat-removing design that removes up to 42% of the fat*, while enjoying an upgraded 35% faster heat-up time. These grills also feature highly durable grill plates offering a choice between the new, advanced George Tough coating and searing temperature with ceramic coating. Both types of plates are non-stick, removable and dishwasher safe; making clean-up a breeze.
*From 1/4 lb. Uncooked 80/20 Ground Chuck.
About George Foreman
George Foreman® is a global leader and manufacturer of electric grills. Committed to developing innovative products that provide great-tasting food, George Foreman strives to make foods faster and more convenient and is a subsidiary of Spectrum Brands Holdings. For more information about George Foreman, visit www.georgeforemancooking.com or become a fan of George Foreman Cooking on Facebook, Twitter and Pinterest.
About Spectrum Brands Holdings, Inc.
Spectrum Brands Holdings, a member of the Russell 2000 Index, is a global and diversified consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders' hardware, faucets, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents. Helping to meet the needs of consumers worldwide, our Company offers a broad portfolio of market-leading, well-known and widely trusted brands including Rayovac®, Kwikset®, Weiser®, Baldwin®, National Hardware®, Pfister™, Remington®, VARTA®, George Foreman®, BLACK+DECKER™, Toastmaster®, Farberware®, Tetra®, Marineland®, Nature's Miracle®, Dingo®, 8-in-1®, FURminator®, Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot® and Black Flag®. Spectrum Brands' products are sold by the world's top 25 retailers and are available in more than one million stores in approximately 140 countries. Based in Middleton, Wisconsin, Spectrum Brands Holdings generated net sales of approximately $4.1 billion in fiscal 2013. For more information, visit www.spectrumbrands.com.
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