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Digital Screenmedia Association to host symposium on omni-channel digital consumer engagement

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Executives from PepsiCo-Frito Lay, Dave & Busters, Top Golf, and Fleishman-Hillard will be among the speakers at the DSA Symposium on September 22-23, in Dallas.

Dallas, TX (PRWEB) June 29, 2014

The Digital Screenmedia Association (DSA) will host its next DSA Symposium on Sept. 22-23, at the Dallas Arboretum. The event is targeted to professionals from retail, restaurant and other B2C companies who want to learn best practices for omni-channel customer engagement, digital signage, interactive technology, and shopper marketing.

The worlds of design, interactive digital networks, and connected customers are coming together, and we will talk about the complete solution, said Paul Flanigan, Executive Director of the DSA, Brands, retail, hospitality, education, and many other verticals can learn what it takes to create the complete model for their audience by attending this event.

The 2014 Symposium, sponsored by Two West, Reflect, and TPN Retail, will begin on Monday, Sept. 22, with a fun networking event at TopGolf in Dallas. Attendees will dine and drink, hit golf balls, and learn about Top Golfs digital and interactive network.

The Symposium continues on Tuesday, Sept. 23, with a full day of keynote sessions and panel discussions. The agenda will include the following topics:

Understanding Connected Experiences
Connected and mobile experiences has led to a new way of thinking about consumer engagement. This session will focus on what it takes to understand this new and connected consumer.

The Design of Digital Engagement
New architecture and venue design are pushing the boundaries of aesthetic digital engagement. This session will present veteran designers who are bringing digital experiences of all shapes and sizes into their design for clients.

The Omni-Channel Approach
Customer engagement is often many screens spread over different channels and locations. This session will focus on understanding what it takes to bring all these channels together.

The Future of Engagement
This session will expose us to the future of digital engagement, the venue, the customer, and the innovation that ties it all together.

Speakers and panelists will include:

Greg Clore, VP of Information Technology at Dave & Busters, Inc.
Shelly Pisarra, Sr. Dir., Shopper Insights & Analytics at PepsiCo - Frito Lay
Tom LaPlante, CIO at TopGolf
Mike Cearley, SVP at Fleishman-Hillard
Justin Molloy, Dir. of Education at the Society for Experiential Graphic Design (SEGD)
Matt Schmitt, President and Founder at Reflect
Scott Silverstein, Global Technical Marketing Mgr., Digital Communication Solutions at Arrow Electronics
Ethan Whitehill, CEO of Two West
Margot Myers, Dir. of Global Marketing & Communications at Platt Retail Institute

We have created a very compelling day. Any brand will have a tremendous takeaway, including meeting and networking with leaders in these spaces, and best practices they can apply immediately, said Flanigan.

To learn more about the DSA Symposium and to register to attend, go to:
http://www.digitalscreenmedia.org/2014-symposium-dallas-september-23-2014

About the Digital Screenmedia Association (DSA)
With 700 members, the DSA is an independent, non-profit association, whose mission is to advance the growth and excellence of the global digital signage, interactive kiosk, and mobile community through advocacy, education and networking. Members include users of digital screenmedia in all vertical markets; including retail, hospitality, and healthcare; as well as manufacturers, resellers, and distributors of hardware and software, network operators, integrators, advertising agencies, consultants, analysts, publishers, trade show organizers, and service companies.

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