Pantene releases 'Not Sorry' video as part of Shine Strong campa - ABC 33/40 - Birmingham News, Weather, Sports

Pantene releases 'Not Sorry' video as part of Shine Strong campaign against women over-apologizing

Posted: Updated:
Pantene evolves its global Shine Strong campaign with the launch of the global Shine Strong Fund and a new thought-provoking video that tackles a common but unconscious behavior many women engage in everyday: over-apologizing. (Photo via Business Wire) Pantene evolves its global Shine Strong campaign with the launch of the global Shine Strong Fund and a new thought-provoking video that tackles a common but unconscious behavior many women engage in everyday: over-apologizing. (Photo via Business Wire)
Hair care brand Pantene's newest commercial asks a question that points out a difference between how men and women see themselves. The commercial shows women apologizing for everything. Women apologize to colleagues, to family, even to total strangers. The apology comes before the woman even says what she is thinking. The new ad in the "Shine Strong" campaign by Pantene asks why.

Kevin Crociata is Pantene's marketing director. He told Adweek, "We used market research to look at what gender norms were holding women back and tried to tap into the most relevant and insightful areas. This problem of saying sorry, it wasn't just something women in the U.S. were facing but globally."

Women who simply say what is on their mind without apologizing beforehand demonstrate more confidence and more conviction.Count the number of times in a day you begin a conversation with the words, "I'm sorry." Then ask yourself if that apology was necessary. Did it weaken your words before they were ever spoken? 

Pantene brand is launching the "Shine Strong Fund," which is designed to educate and enable women to overcome bias and societal expectations. The fund will provide women with resources in the following areas:

College Grants Program:

Beginning in August 2014, students will apply for the AAUW and Pantene Shine Strong Campus Action Project (CAP) grant program. The program is designed to challenge women student leaders on college campuses throughout the country to initiate change and tackle harmful gender biases and stereotypes that permeate our culture. Grants will be awarded spring in the semester and Grantees will present their work at AAUW and NASPA's National Conference for College Women Student Leaders in June 2015.

Professional Training Programs:

Pantene will provide professional women with various tools and resources for bias awareness and prevention, including a monthly web chat series, hosted by female leaders from across several industries, to help them succeed in the workplace.

Giving Back in the Community:

The Pantene Beautiful Lengths program is one way the brand will connect with women in the community. Pantene provides free, real-hair wigs to women undergoing cancer treatment to help them feel and look like themselves and overcome some of the biases associated with cancer. More details about the Shine Strong campaign can be found at www.pantene.com/shinestrong.

  • Central Alabama NewsMore>>

  • Labor Day Moon Pie eating contest

    Labor Day Moon Pie eating contest

    Monday, September 1 2014 6:22 PM EDT2014-09-01 22:22:19 GMT
    Dozens of folks got their ''fill'' of a popular Alabama treat this Labor Day.Tannehill State Park hosted the largest Moon Pie eating contest. All total there were 65 people who signed up. The winner receives a cash prize of $100. But this is about more than money. Park administrator, Stacey Green says, "I thought at times it was about the cash prizes, because the adults will win $100. But we've had so many repeat competitors, that I really think they're more in it for bragging rights. I re...More >>
    Dozens of folks got their ''fill'' of a popular Alabama treat this Labor Day.Tannehill State Park hosted the largest Moon Pie eating contest. All total there were 65 people who signed up. The winner receives a cash prize of $100. But this is about more than money. Park administrator, Stacey Green says, "I thought at times it was about the cash prizes, because the adults will win $100. But we've had so many repeat competitors, that I really think they're more in it for bragging rights. I re...More >>
  • Job growth under microscope this Labor Day

    Job growth under microscope this Labor Day

    Monday, September 1 2014 5:50 PM EDT2014-09-01 21:50:56 GMT
    Keeping a roof overhead and putting food on the table. That's still difficult for many Alabamians on this 130th Labor Day. A just released report by Arise Citizens Policy Project warns Alabamians will continue to feel the effects of the great recession for years to come. Arise is a statewide nonprofit, nonpartisan coalition that believes low-income people are suffering because of state policy decisions. Bottom line is that Alabama's unemployment rate stands at seven percent. Yet, the stat...More >>
    Keeping a roof overhead and putting food on the table. That's still difficult for many Alabamians on this 130th Labor Day. A just released report by Arise Citizens Policy Project warns Alabamians will continue to feel the effects of the great recession for years to come. Arise is a statewide nonprofit, nonpartisan coalition that believes low-income people are suffering because of state policy decisions. Bottom line is that Alabama's unemployment rate stands at seven percent. Yet, the stat...More >>
  • 1 cent sales tax increase for Hoover City Schools?

    1 cent sales tax increase for Hoover City Schools?

    Sunday, August 31 2014 9:58 PM EDT2014-09-01 01:58:15 GMT
    In recent months, possible re-zoning and a proposed cost-sharing model for school buses have been controversial issues tied to funding for Hoover City Schools. But longtime Hoover resident and retiredMore >>
    In recent months, possible re-zoning and a proposed cost-sharing model for school buses have been controversial issues tied to funding for Hoover City Schools. But longtime Hoover resident and retiredMore >>
  • Anniston - Gadsden Area NewsMore>>

  • Arrest made in large level extortion scheme

    Arrest made in large level extortion scheme

    Friday, August 29 2014 12:45 PM EDT2014-08-29 16:45:16 GMT
    "Everett Leon Stout, 72 and Miriam Clair Schultz, 67 are charged with 14 counts of extortion.More >>
    "Everett Leon Stout, 72 and Miriam Clair Schultz, 67 are charged with 14 counts of extortion.More >>
  • Gadsden police recover more than 300 stolen items; felony charges against suspected fence

    Gadsden police recover more than 300 stolen items; felony charges against suspected fence

    Thursday, August 28 2014 11:22 PM EDT2014-08-29 03:22:34 GMT
    Joe Walker Pearl (Photo: Etowah County Sheriff's Office)Joe Walker Pearl (Photo: Etowah County Sheriff's Office)
    Police in Gadsden are trying to return hundreds of stolen items to their rightful owners. Captain Paul Cody said officers bust a large fencing operation this week. Joe Pearl, 75, is the suspect in the case. It took a long time to sort through and document a very wide range of stolen property. "We've collected a lot of stuff," Cody said. "Toilet paper. We have non-firearms related weapons, we have karaoke machines, musical instruments, car stereos, underwear."More >>
    Police in Gadsden are trying to return hundreds of stolen items to their rightful owners. Captain Paul Cody said officers bust a large fencing operation this week. Joe Pearl, 75, is the suspect in the case. It took a long time to sort through and document a very wide range of stolen property. "We've collected a lot of stuff," Cody said. "Toilet paper. We have non-firearms related weapons, we have karaoke machines, musical instruments, car stereos, underwear."More >>
  • Gadsden police arrest suspect in deadly stabbing case

    Gadsden police arrest suspect in deadly stabbing case

    Thursday, August 28 2014 11:37 AM EDT2014-08-28 15:37:31 GMT
    William D'Angelo McKinney (Photo: Etowah County Sheriff's Office)William D'Angelo McKinney (Photo: Etowah County Sheriff's Office)
    Investigators in Gadsden said a man strangled his ex-girlfriend Tuesday evening before stabbing another man to death. Officers arrested 30-year-old William D'Angelo McKinney Wednesday night. He faces charges for murder and domestic violence with strangulation. Police said McKinney went to his ex-girlfriend's home in the Mill Village area and let himself in. Investigators said she asked him to leave, but he shoved her and then put her in a headlock until she blacked out.More >>
    Investigators in Gadsden said a man strangled his ex-girlfriend Tuesday evening before stabbing another man to death. Officers arrested 30-year-old William D'Angelo McKinney Wednesday night. He faces charges for murder and domestic violence with strangulation. Police said McKinney went to his ex-girlfriend's home in the Mill Village area and let himself in. Investigators said she asked him to leave, but he shoved her and then put her in a headlock until she blacked out.More >>
Most Popular
Stories
Videos
loading...
  • Latest StoriesMore>>

  • Saban: Bama's QB competition continues

    Saban: Bama's QB competition continues

    Monday, September 1 2014 10:26 PM EDT2014-09-02 02:26:09 GMT
    Alabama still has competition for the starting job at quarterback. Crimson Tide coach Nick Saban says both Blake Sims and Jake Coker will play Saturday against Florida Atlantic. He says he hasn't determined how the rotation will work for No. 2 Alabama.More >>
    Alabama still has competition for the starting job at quarterback. Crimson Tide coach Nick Saban says both Blake Sims and Jake Coker will play Saturday against Florida Atlantic. He says he hasn't determined how the rotation will work for No. 2 Alabama.
    More >>
  • City of Clay to defend pit bull ban in court Tuesday

    City of Clay to defend pit bull ban in court Tuesday

    Monday, September 1 2014 7:14 PM EDT2014-09-01 23:14:16 GMT
    The city of Clay will defend its Vicious Dog Ordinance Tuesday morning in court. The city council passed the ordinance last year. It bans pit bulls. Mayor Charles Webster calls it the biggest safety issue in Clay since he's been elected.More >>
    The city of Clay will defend its Vicious Dog Ordinance Tuesday morning in court. The city council passed the ordinance last year. It bans pit bulls. Mayor Charles Webster calls it the biggest safety issue in Clay since he's been elected.
    More >>
  • Friday Night Blitz: Coverage lineup for Week 3

    Friday Night Blitz: Coverage lineup for Week 3

    Monday, September 1 2014 6:32 PM EDT2014-09-01 22:32:55 GMT
    Week 3 Blitz Game of the Week:MOUNTAIN BROOK vs HOOVER (The Met)Blitz Cheer:BESSEMER CITY at BROOKWOODBlitz Brigade:HUEYTOWN at MINOROther Notable Matchups:VESTAVIA HILLS at OAK MOUNTAINNORTHRIDGE at MCADORYHILLCREST at CLAY-CHALKVILLE CENTRAL-CLAY at SHELBY COUNTYDEMOPOLIS at CALERAMUNFORD at LEEDSCHILTON COUNTY at PELL CITYPIEDMONT at ASHVILLEMOODY vs SPRINGVILLEJACKSON-OLIN vs BRIARWOODTHOMPSON at SPAIN PARKHEWITT-TRUSSVILLE at TUSCALOOSA COUNTYCORNER vs FAIRFIELDGREENE COUNTY vs GORDOTHOR...More >>
    Week 3 Blitz Game of the Week:MOUNTAIN BROOK vs HOOVER (The Met)Blitz Cheer:BESSEMER CITY at BROOKWOODBlitz Brigade:HUEYTOWN at MINOROther Notable Matchups:VESTAVIA HILLS at OAK MOUNTAINNORTHRIDGE at MCADORYHILLCREST at CLAY-CHALKVILLE CENTRAL-CLAY at SHELBY COUNTYDEMOPOLIS at CALERAMUNFORD at LEEDSCHILTON COUNTY at PELL CITYPIEDMONT at ASHVILLEMOODY vs SPRINGVILLEJACKSON-OLIN vs BRIARWOODTHOMPSON at SPAIN PARKHEWITT-TRUSSVILLE at TUSCALOOSA COUNTYCORNER vs FAIRFIELDGREENE COUNTY vs GORDOTHOR...More >>
  • Member of biker club speaks about fight before shooting

    Member of biker club speaks about fight before shooting

    Monday, September 1 2014 6:29 PM EDT2014-09-01 22:29:44 GMT

    Police: suspect in fight before shooting into crowd

    More >>

    Police: suspect in fight before shooting into crowd

    More >>
  • Labor Day Moon Pie eating contest

    Labor Day Moon Pie eating contest

    Monday, September 1 2014 6:22 PM EDT2014-09-01 22:22:19 GMT
    Dozens of folks got their ''fill'' of a popular Alabama treat this Labor Day.Tannehill State Park hosted the largest Moon Pie eating contest. All total there were 65 people who signed up. The winner receives a cash prize of $100. But this is about more than money. Park administrator, Stacey Green says, "I thought at times it was about the cash prizes, because the adults will win $100. But we've had so many repeat competitors, that I really think they're more in it for bragging rights. I re...More >>
    Dozens of folks got their ''fill'' of a popular Alabama treat this Labor Day.Tannehill State Park hosted the largest Moon Pie eating contest. All total there were 65 people who signed up. The winner receives a cash prize of $100. But this is about more than money. Park administrator, Stacey Green says, "I thought at times it was about the cash prizes, because the adults will win $100. But we've had so many repeat competitors, that I really think they're more in it for bragging rights. I re...More >>
  • UPDATE: Car belonging to elderly stabbing victim found

    UPDATE: Car belonging to elderly stabbing victim found

    Monday, September 1 2014 6:07 PM EDT2014-09-01 22:07:42 GMT
    Birmingham police say a neighbor found the woman lying on the floor of her house on the 600 block of 39th Street South Sunday evening. They believe she was the victim of a burglary and was stabbed to death.More >>
    Birmingham police say a neighbor found the woman lying on the floor of her house on the 600 block of 39th Street South Sunday evening. They believe she was the victim of a burglary and was stabbed to death.More >>
  • Job growth under microscope this Labor Day

    Job growth under microscope this Labor Day

    Monday, September 1 2014 5:50 PM EDT2014-09-01 21:50:56 GMT
    Keeping a roof overhead and putting food on the table. That's still difficult for many Alabamians on this 130th Labor Day. A just released report by Arise Citizens Policy Project warns Alabamians will continue to feel the effects of the great recession for years to come. Arise is a statewide nonprofit, nonpartisan coalition that believes low-income people are suffering because of state policy decisions. Bottom line is that Alabama's unemployment rate stands at seven percent. Yet, the stat...More >>
    Keeping a roof overhead and putting food on the table. That's still difficult for many Alabamians on this 130th Labor Day. A just released report by Arise Citizens Policy Project warns Alabamians will continue to feel the effects of the great recession for years to come. Arise is a statewide nonprofit, nonpartisan coalition that believes low-income people are suffering because of state policy decisions. Bottom line is that Alabama's unemployment rate stands at seven percent. Yet, the stat...More >>
  • Birmingham security talks underway for Magic City Classic, Dalai Lama visit

    Birmingham security talks underway for Magic City Classic, Dalai Lama visit

    Monday, September 1 2014 2:46 PM EDT2014-09-01 18:46:22 GMT
    This year's Magic City Classic week in Birmingham may be a classic one for security. That's because the annual game is happening the same week as the Dalai Lama's multi-day visit to the city, as ABC 33/40More >>
    Security preps.More >>