21St Century Television Interviews Guest Looking to Revolutionize Mobile Advertising - ABC 33/40 - Birmingham News, Weather, Sports

21St Century Television Interviews Guest Looking to Revolutionize Mobile Advertising

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When it comes to designing successful mobile advertisements, 21st Century Television’s latest guest, Axwave, believe they hold the key to improving customer interaction and conversion.

BOCA RATON FL, June 4, 2014– Damian Scavo, CEO of Axwave, believes his company gives businesses the chance to optimize their mobile device advertising. Axwave offers companies the ability to make their ads more interesting to people. When people pay attention, they are more likely to remember the brand and convert into customers. Viewers will not want to miss Axwave’s segment airing on Bloomberg Worldwide (as pd. prog) on June 8, 2014. Check your local listings for airtimes.

The technology is interactive, meaning it helps smart devices understand what is going on around them, such as what is playing on the television. As a result, people can see ads and buy products related to a show they are watching.

As 21st Century Television’s Vice President of Programming, JL Haber describes, “companies are continually looking for ways to make their advertising more relevant and interesting for customers. Axwave makes this easy, so we are excited to have them on the program.” The technology is easy to integrate into nearly any software and a developer can install it in just a few hours. This makes it accessible to businesses and companies regardless of size and industry. The potential return from the technology is promising, as Axwave estimates a fourfold increase in revenue related to a given mobile device advertisement. The technology is even offered free to developers.

The Axwave technology can help businesses improve their mobile device advertising while also offering customers the chance to see advertisements that are relevant to what they enjoy.

About 21st Century Television

21st Century Television is an award winning business and health program that is independently produced by MMP (USA), Inc. The show provides its viewers an in depth opportunity to find solutions to the industry problems from some of the top business leaders from across the world. With more than 5,000 companies participating on over 500 shows, 21st Century Television continues to be the premier and targeted outlet for the latest business and health stories. 21st Century Television airs on cable networks to over 100 million potential television households.

For specific market-by-market air dates and times, please e-mail Moniqueh@mmpusa.com. For more information, please visit www.tvbusinessnews.com.

Distributed by 21st Century Television

Media Contact
Company Name: MMP (USA), Inc.
Contact Person: Susan Waters
Email: swaters@mmpusa.com
Phone: 919-732-3070
Address:999 Yamato Road, Suite 103
City: Boca Raton
State: Florida
Country: United States
Website: http://www.bloomberg.com/tv/channel-finder/

ReleaseID: 4869

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