O2 Media™ Names George Bayer Vice President of Direct Response, Incredible Discoveries - ABC 33/40 - Birmingham News, Weather, Sports

O2 Media™ Names George Bayer Vice President of Direct Response, Incredible Discoveries

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SOURCE O2 Media(TM)

The leader in Branded Entertainment announces appointment of Bayer, who will focus on building O2's Incredible Discoveries® Division

POMPANO BEACH, Fla., May 1, 2014 /PRNewswire/ -- O2 Media™, an award-winning broadcast media production company and leader in Branded Entertainment, announced today the appointment of George Bayer as Vice President of Direct Response, Incredible Discoveries®, reporting to Dr. Thomas C. Deters, President and CEO.

O2 Media Logo.

Bayer joins the O2 Media™ team where he brings more than 20 years of international experience in broadcast channel management/launch, e-commerce, VOD, network operations, on-air creative, and brand development, working with top Fortune companies including: ABC, CBS, NBC, Disney, PBS, HSN, Discovery, Comedy Central, BBC, MTV, Sony, Sky, Virgin Records, Avon cosmetics, NHK, and Orbit Showtime (OSN).

Bayer's first order of business in his new role is to lead the Incredible Discoveries® team at the National Hardware Show May 6-8 at the Las Vegas Convention Center, Booth 4247. 

Previously, Bayer served as COO of TV Goods Inc., TVGoods Europe, and AsSeenOnTV.com where he expanded distribution to include e-commerce marketplaces Groupon and Local.com, and was responsible for over 500 infomercials with many successes under his belt. Prior to that, Bayer served as Vice President of TV Creative at the Home Shopping Network (HSN) where he led the production of over 1,000 original content projects.

Bayer earned a BFA and MFA in Film and Video from the California Institute of the Arts.

"We are very excited to bring George on board. Given his experience and track record, I am confident that he will continue to grow and lead our successful award-winning Incredible Discoveries team, transform our direct response business model across multiple platforms, and generate new opportunities for clients to maximize their brand's reach," said Deters.

About O2 Media
O2 Media™ is the Leader in Branded Entertainment, creating and producing more than 2,000 episodes airing across their four award-winning shows The Balancing Act®, Designing Spaces™, Mission Makeover™, and All Mixed Up™ currently airing on Lifetime Television and soon to be seen in U.S. syndication markets this fall. O2 Media™ has collaborated with over 3,000 global and national brands, including Forbes top 500 companies that have come to shoot in the company's state-of-the-art production and development studios in South Florida.  This has allowed O2 Media™ the unique opportunity to fund and produce successful shows and test brand concepts for marketers.

In addition, O2 Media™ has a successful stand-alone Direct Response division, Incredible Discoveries®, continuing its mission to inspire and enhance the lives of its audience with original and relevant programming.

Visit www.o2mediainc.com to learn more.

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