New marketing plan - buy something and get a gun - ABC 33/40 - Birmingham News, Weather, Sports

New marketing plan - buy something and get a gun

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Beginning this weekend, a Ford dealership has a deal it figures few of its customers would pass up. Anyone who buys a truck in the Ford F-Series will drive away with the pickup and an 870 Remington Express shotgun.

This dealership is in Hawley, Minnesota; however, the idea of buying something and getting a gun is not foreign to Alabama.  Since December, a jewelry store in Clanton, has run an advertising campaign that offered customers who spent at least $2,500 a free Savage 270 rifle. A spokeswoman at Morlyns Fine Jewelry said the store has given away 15 of the rifles this year. The campaign ends today. It is the second year for the marketing plan which is considered quite successful by the store's management. 

Earlier this week, a Republican candidate for a seat in the House of Representatives, Steve French, made this deal. Give his campaign contact information and be entered in a chance to win a Remington 870 shotgun or a certificate of equal value to buy a firearm.


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