New Alberto VO5® Men's 3-in-1 Brings 5 Essential Vitamin Formula To Convenience-Craving Men - ABC 33/40 - Birmingham News, Weather, Sports

New Alberto VO5® Men's 3-in-1 Brings 5 Essential Vitamin Formula To Convenience-Craving Men

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SOURCE High Ridge Brands

New Men's 3-in-1 shampoo, conditioner and body wash extends iconic brand and 5-Essential- Vitamin Formula beyond hair care

STAMFORD, Conn., Feb. 13, 2014 /PRNewswire/ -- Now men have their own personal reasons to love the legendary Alberto VO5® brand, with the introduction of VO5 Men's 3-in-One, combining VO5 shampoo, conditioner and body wash in just one, no-clutter, out-of-the-shower-quick bottle.  Five essential vitamin-enriched VO5 Men's 3-in-1 provides convenience while delivering the outstanding performance and value that the iconic, born-in-Hollywood brand has long provided smarter shoppers.


VO5 Men's 3-in-1 represents another first, in extending the brand's proprietary five-essential-vitamin formula beyond hair care to body care.  Available in masculine scents such as Ocean Surge and Fresh Energy, VO5 Men's 3-in-1 offers guys a clean feeling from head-to-toe.  And with a suggested retail price of 99 cents for 12.5 fluid ounces, men's morning routines just got simpler and more affordable.

"Consumers love the superior performance and value that VO5 hair care products deliver, and we saw an opportunity to extend VO5's secret five-vitamin formula to the male segment," said Nina Riley, VP Marketing at High Ridge Brands, owner of Alberto VO5. "VO5's Men's 3-in-1 is a phenomenal product that satisfies men's need for a time-saving, head-to-toe shower experience."

VO5 Men's 3-in-1 products are now available nationwide.  For more information on Alberto VO5, please visit

The VO5 5 Essential Vitamins
Alberto VO5's formula is a proprietary blend of five essential vitamins (E, H, C, B5 and B3) that help nourish, moisturize and hydrate your hair and skin.  That's the secret of VO5!  

About High Ridge Brands
Headquartered in Stamford, CT, High Ridge Brands owns the Alberto VO5® brand in the U.S. and Puerto Rico, Rave® hair care products globally, as well as the Zest® and Coast ® personal cleansing brands in the U.S. and Canada.  For more information, please visit

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