Droves of shoppers return to the mall in search of day-after-Ch - ABC 33/40 - Birmingham News, Weather, Sports

Droves of shoppers return to the mall in search of day-after-Christmas deals

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Call it 'Round 2' of the holiday shopping madness.  

Eager shoppers filled the Galleria Mall in Hoover Thursday in search of the best 'day-after-Christmas' deals, and some shoppers struck gold, saving as much as 75 percent on certain items.  
"....you can't beat that, not until they get to 90 [percent] but right now its 75," said Carol Ramsey, who was shopping with her husband in tow. 

Many deal-seeking shoppers were armed with gift cards. Experts say more gift cards will be redeemed this time of year. 
"I've got some gift cards this year which I need because I do home remodeling," said Lorenzo Ramsey. 

Retailers are also doing what they can to make its merchandise more attractive and enticing to consumers, and it appears their efforts are paying off. Several retailers located inside the mall said their holiday sales exceeded those of 2013.
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