Instagift connecting both businesses and consumers to electronic - ABC 33/40 - Birmingham News, Weather, Sports

Instagift connecting both businesses and consumers to electronic gift cards

Posted: Updated:

Tucked away in an unsuspecting office space at Birmingham's Innovation Depot, Instagift has begun to thrive as a consumer-friendly gift card service for small businesses.

"When you need a gift card, you need it fast," said company co-founder and CEO Nate Schmidt.

Instagift's Silicon Valley-like office has been a fitting addition for one of the nation's premier, up-and-coming technology hubs as it provides a relaxed, yet efficient atmosphere for its small workforce. Employees can routinely be found taking afternoon breaks from the daily grind for a few games, a growing trend among hip new companies, startup and established alike, around the country. But don't be fooled by the laid-back rituals. When it's time to work, Instagift does just that.

The company caters mostly to small businesses looking to get into the gift-card market, one that's seeing a large growth online and geared towards mobile consumers. 

"The giftcards that we provide are as consumer friendly as possible. They are easily accessible and that they can be used multiple times," said Schmidt.
 
Instagift allows businesses to set up and sell online gift cards that are sent directly to your mobile device.
 
"There's a huge movement going on right now whether they realize it or not. They are buying gifts online, whether it be daily deals or event tickets and they are printing those things out," said Schmidt.  

Analysts expect the average person to spend more than $160
on gift cards alone this holiday season, and until now, many small business owners had felt shut out of the revenue opportunity with gift cards. One of those companies is Cahaba Cycle, a longtime staple in Birmingham. The bicycle shop enlisted the help of Instagift and found instant success. 

"We took advantage of the cyber Monday promotion. So, we ran a very aggressive promotion and we sold over 200 gift cards that way in one day. So, that was really successful for us," said Faris Malki, Co-owner of Cahaba Cycle. 

"We're showing businesses how to increase their gift card sales by double digits. And this is most evident on days like December 20 through 25.  Those are the five heaviest gift card days gift card days of the year," said Schmidt. 

Instagift works by customers going to a website that partners with the tech company. Consumers purchase a gift card from the company's website then the card is sent to their mobile device where expenses can be tracked and funds managed. 
     
"There is never a risk of losing something. You can log in at anytime and see what you've purchased and you can also elect to use a subset of the value," said Schmidt. 

Many consider the technology a breathe of fresh air for gift card users as the Instagift gift cards never expire and there are no dormancy fees. 

For the embattled shoppers struggling to find the 'perfect' gift this holiday season or businesses looking to increase holiday sales, online gift cards could be the answer in 2013.

  • Anniston - Gadsden Area NewsMore>>

  • Civil War movie "Union" filming in Montevallo

    Civil War movie "Union" filming in Montevallo

    Saturday, April 19 2014 11:52 PM EDT2014-04-20 03:52:27 GMT
    An independent film crew is in Montevallo this weekend to shoot scenes for an upcoming feature.The movie is titled "Union" and is about a "female" confederate soldier in the civil war.Whitney Hamilton wrote the screenplay. She said she wrote a play about a decade ago that told the story of Joan of Arc, and wanted to write another script about some female combatants from the United States.She researched the subject and learned more than 400 women disguised themselves as men during the Civil Wa...More >>
    An independent film crew is in Montevallo this weekend to shoot scenes for an upcoming feature.The movie is titled "Union" and is about a "female" confederate soldier in the civil war.Whitney Hamilton wrote the screenplay. She said she wrote a play about a decade ago that told the story of Joan of Arc, and wanted to write another script about some female combatants from the United States.She researched the subject and learned more than 400 women disguised themselves as men during the Civil Wa...More >>
  • Active shooter drill and training at Etowah County Judicial Center

    Active shooter drill and training at Etowah County Judicial Center

    Friday, April 18 2014 7:04 PM EDT2014-04-18 23:04:12 GMT
    Etowah County Judicial Center staff barricaded themselves in their offices Friday morning, as security deputies searched for armed intruders. The guns were bright orange and solid rubber, as the scenarioMore >>
    Etowah County Judicial Center staff barricaded themselves in their offices Friday morning, as security deputies searched for armed intruders. The guns were bright orange and solid rubber, as the scenarioMore >>
  • Active shooter drill in Etowah County today

    Active shooter drill in Etowah County today

    Friday, April 18 2014 5:22 AM EDT2014-04-18 09:22:38 GMT
    An active shooter drill will take place at the Etowah County Courthouse Friday, April 18, 2014.It's part of training for law enforcement. A full-scale simulation of an active shooter inside the JudicialMore >>
     A full-scale simulation of an active shooter inside the Judicial Building will allow law enforcement officers to prepare for a real life situation.More >>
Most Popular
Stories
Videos
loading...
  • Latest StoriesMore>>

  • 13th body pulled from snow in Everest avalanche

    13th body pulled from snow in Everest avalanche

    Sunday, April 20 2014 1:53 AM EDT2014-04-20 05:53:09 GMT
    Rescuers were digging through piles of snow and ice Saturday for four Sherpa guides buried on Mount Everest when an avalanche swept down the slopes and killed 12 other Nepalese guides in the deadliest disaster on...More >>
    Nepal's authorities temporarily halted climbing on Mount Everest while search teams dug through snow and ice Sunday for three Sherpa guides missing in the deadliest avalanche on the world's highest peak that killed...More >>
  • Civil War movie "Union" filming in Montevallo

    Civil War movie "Union" filming in Montevallo

    Saturday, April 19 2014 11:52 PM EDT2014-04-20 03:52:27 GMT
    An independent film crew is in Montevallo this weekend to shoot scenes for an upcoming feature.The movie is titled "Union" and is about a "female" confederate soldier in the civil war.Whitney Hamilton wrote the screenplay. She said she wrote a play about a decade ago that told the story of Joan of Arc, and wanted to write another script about some female combatants from the United States.She researched the subject and learned more than 400 women disguised themselves as men during the Civil Wa...More >>
    An independent film crew is in Montevallo this weekend to shoot scenes for an upcoming feature.The movie is titled "Union" and is about a "female" confederate soldier in the civil war.Whitney Hamilton wrote the screenplay. She said she wrote a play about a decade ago that told the story of Joan of Arc, and wanted to write another script about some female combatants from the United States.She researched the subject and learned more than 400 women disguised themselves as men during the Civil Wa...More >>
  • Police believe former student is behind threat at UNA

    Police believe former student is behind threat at UNA

    Saturday, April 19 2014 10:23 PM EDT2014-04-20 02:23:32 GMT
    University of North Alabama police say that 22-year-old Brian Mitchell of Madison, Alabama surrendered to police on Friday. Police say Mitchell is behind a message posted on social media site, Yik Yak,More >>
    University of North Alabama police say that 22-year-old from of Madison, Alabama surrendered to police on Friday.More >>
  • Alabama defense dominates spring game

    Alabama defense dominates spring game

    Blake Sims' bid to replace AJ McCarron as Alabama's starting quarterback hit a snag Saturday afternoon when the Crimson Tide defense dominated the annual A-Day game at Bryant-Denny Stadium.More >>
    Blake Sims' bid to replace AJ McCarron as Alabama's starting quarterback hit a snag Saturday afternoon when the Crimson Tide defense dominated the annual A-Day game at Bryant-Denny Stadium.More >>
  • Marshall leads Auburn 1st team to rout of 2nd team

    Marshall leads Auburn 1st team to rout of 2nd team

    Nick Marshall threw four touchdowns in two quarters as Auburn's first team routed its second team 58-3 on Saturday in a spring football game.More >>
    Nick Marshall threw four touchdowns in two quarters as Auburn's first team routed its second team 58-3 on Saturday in a spring football game.More >>
  • Crime Stoppers April 19: Who took Manquel Mertez Whittsett's life?

    Crime Stoppers April 19: Who took Manquel Mertez Whittsett's life?

    Saturday, April 19 2014 7:00 PM EDT2014-04-19 23:00:10 GMT
    It hasn't even been a year since a Birmingham man lost his life. The homicide happened in the summer of 2013, and police don't want to waste any more time. That's why they're calling on you to help in
    It hasn't even been a year since a Birmingham man lost his life. The homicide happened in the summer of 2013, and police don't want to waste any more time. That's why they're calling on you to help in this unsolved killing.More >>
  • Two families lose homes during apartment fire

    Two families lose homes during apartment fire

    Friday, April 18 2014 11:45 PM EDT2014-04-19 03:45:09 GMT
    Two families lost their homes during a fire Friday night at the Crestwood Hills Apartments in the 1200 block of 49th Place South in Birmingham. Firefighters responded around 9:30pm and they had the fireMore >>
    Two families lost their homes during a fire Friday night at the Crestwood Hills Apartments.More >>
  • Pickens County lawmen are looking for armed robbery suspects

    Pickens County lawmen are looking for armed robbery suspects

    Friday, April 18 2014 11:20 PM EDT2014-04-19 03:20:19 GMT
    Karen Michelle BarkerKaren Michelle Barker
    Pickens County Sheriff's Office want Karen Michelle Barker and Anthony Glenn Poe in custody. Lawmen say the duo followed a lady home and robbed her as she exited her vehicle. It happened around 12pm onMore >>
    Pickens County Sheriff's Office want Karen Michelle Barker and Anthony Glenn Poe in custody.More >>