With the season of giving upon us, local organizations are hoping people will be generous and donate time or money.
"Our donations are going to be lower this year and we've been proactive with some things this year to account for that," said Brian Wallace, Director of Marketing for the Birmingham Salvation Army. "We understand people don't get in the mood until black Friday. That's just how it works. So, we try to accommodate for that."
The Salvation Army is currently in the midst of its annual red kettle campaign. Men and women with the organization are stationed outside of stores and shopping centers hoping to collect donations. The money they collect accounts for nearly a third of their annual budget.
"We reply on donations. The ebb and flow of the economy certainly affects that," said Wallace.
Charles Powell, 46, knows what the kindness of strangers can do for someone. He's living at the Salvation Army's shelter. He fell on hard times after being incarcerated for three years. He credits the Salvation Army with helping him to secure employment, get spiritually grounded. He considers himself a success.
"None of us asked to be here but God chose for us to come through here and get to where he wanted us to be at and I'm thankful. I'm so grateful to the Salvation Army for giving me another chance," said Wallace.
Jessie's place is another organization committed to helping people get back on their feet. They work primarily with women and children. Clients admitted into the program are given a safe place to live and get GED instruction as well.
"Some people don't recognize their state of homelessness because they are improvising by staying at maybe a friend's house, a relatives house, and just kind of on the move. They don't realize there's a place like Jessie's Place that's available where hopelessness is being addressed," said Dr. Malissa Smitha, Director of Jessie's Place.
The United Way of Central Alabama helps those in need by supporting some 80 programs and services throughout Alabama. They say the challenges nonprofit organizations face are real but are confident donors and supporters will dig deep to make sure others in the community have their basic need met.
"We have lots of donors that make up small gifts and those small gifts add up and hopefully we'll reach 38 million dollars that we're shooting for this year," said Drew Langloh, President and CEO.