Inside look at Von Maur and what customers can expect at grand o - ABC 33/40 - Birmingham News, Weather, Sports

Inside look at Von Maur and what customers can expect at grand opening

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Alabama's newest department store, Von Maur, will hold its grand opening at the Riverchase Galleria Saturday, November 2, 2013 in Hoover. (abc3340.com) Alabama's newest department store, Von Maur, will hold its grand opening at the Riverchase Galleria Saturday, November 2, 2013 in Hoover. (abc3340.com)

 

If live piano music doesn't persuade you to walk into Riverchase Galleria's newest department store, Von Maur, its wide range of merchandise and competitive pricing will likely tempt you into some upscale shopping in the near future.

"We have a good-better-best pricing philosophy.  So we have anything from the entry level price point to the high end. We want to make sure we cater to every customer," said Caitlin Harris, the manager of Alabama's new department store in Hoover.

Von Maur will officially open its doors Saturday morning at the former home of Macy's at the Galleria. The privately-held company will offer three floors and 185,000 square feet of shopping, serving as a breath of fresh air to the 27-year-old mall, which continues to renovate and expand in an attempt to remain competitive with surrounding shopping centers.

"I really just enjoyed walking around seeing the antiques and just the beauty of the place. I didn't do that much shopping but it's a wonderful asset to the galleria," said Billie Fuller, a shopper who gave us her assessment of Von Maur during the store's soft opening. 

Harris explains that the new store is different from its competitors because it places a high value on customer service. Harris says people can expect a personable staff, comfortable waiting areas for both men and women, as well as a fun play area for children.

The addition of Von Maur created 200 new jobs in Hoover, including many full-time positions with competitive wages and health benefits. 

"We want people to be able to make a living, pay their bills. We really pay our associates above what a lot of retailers because we want to make sure they are able to support their families on what they make here," said Harris. 

As the grand opening nears, employees remain hard at work putting the final touches on the store they hope will be noticed and enjoyed by thousands of future customers. 

 

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