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SOURCE RevolutionWear, Inc.
RevolutionWear, Inc. launches provocative new ad campaign to introduce FRIGO® to U.S. marketplace
NEW YORK, Oct. 29, 2013 /PRNewswire/ -- Male consumers will soon have a big decision to make when it comes to their underwear. RevolutionWear, Inc., a global company, is turning heads with a new advertising campaign featuring beautiful Swedish models proclaiming "No Man Should Wear Underwear," to introduce their flagship brand of game-changing underwear FRIGO® to the U.S. marketplace. The campaign underscores the power women have over men when it comes to their undergarments and appearance.
RevolutionWear's provocative new teaser campaign reverses the stereotype of male model "hunks" and uses seductive women instead, creating an element of mystery and a call-to-action to visit the company's website.
The new FRIGO® campaign will come to life across a breadth of channels, including: outdoor advertising, events, digital promotions and retail merchandising in New York City, Los Angeles, and Miami and was executed by creative director Johan Pihl. To coincide with the outdoor teaser campaign, RevolutionWear.com is giving away more than 1,000 pairs in online sweepstakes. "We know men get instantly hooked after experiencing the comfort and innovation of FRIGO®," according to Mathias Ingvarsson, Chief Executive Officer of RevolutionWear Inc.,"Giving away FRIGO® is the best way to let them test drive the product. Men get hooked after trying the product."
"Our goal in this campaign," continues Ingvarsson, "is to underscore that traditional underwear is dead and the conversation about a highly engineered new class of men's underwear needs to be started."
Created by a European team of experts, The FRIGO® line incorporates high-end, high-tech design with superior active support into the silhouette of a boxer brief. FRIGO®'s patented signature feature, the FRIGO Zone™, is an adjustable mesh pouch that provides ultimate support, coupled with the perfect fit.
To purchase a pair of FRIGO® or to learn more about its technical innovations, please visit: www.revolutionwear.com or visit major luxury department stores beginning November 1.
About RevolutionWear, Inc.
FRIGO®'s parent company is RevolutionWear, Inc. It combines innovative design with technology to create radically different, superior products for global distribution. RevolutionWear, Inc. was founded in Sweden, and incorporated in the United States in 2010. The company is headquartered in New York City.
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