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Recognition the latest honor bestowed on agency in 2013
NEW YORK, Sept. 25, 2013 /PRNewswire/ -- MediaCom USA announced today that CEO Sasha Savic has been named a "Media Maven" by Advertising Age.
Each year, Advertising Age bestows the prestigious Media Maven accolade on the world's leading media strategists: a mixture of agency executives, marketers and media owners leveraging creative thinking and innovation to produce stellar results for their companies, partners and clients.
Before joining MediaCom USA from Havas in 2012, Sasha was an EVP, Global Managing Director for SMG/Publicis Groupe where he was a key driver of the agency's global Procter & Gamble business. His international experience also includes nearly 15 years in both the US and Europe at Universal McCann. Sasha's client list at UM included Coca-Cola, Microsoft, Lucent Technologies, ExxonMobil, Intel and Brown-Forman.
Since his arrival last year, Sasha's vision and passion have resulted in MediaCom organic client growth, new business wins and numerous awards, including:
"When I first met Sasha, I immediately recognized in him that ideal blend of creativity, media 'know how' and leadership qualities, and he's successfully applied all three to his CEO role in the USA," said Stephen Allan, MediaCom Worldwide Chairman and CEO. "I'm delighted to see the industry formally recognize his talent and contributions."
A native of Bosnia, Sasha began his career as a founding member and producer of YouthRadio, the first independent radio station in the former Yugoslavia. He studied mechanical engineering at the University of Sarajevo and actively supports environmental causes and sustainability through participation in the North Atlantic Salmon Fund.
MediaCom is one of the world's leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA 2012). It employs 4,600 people in 113 offices across 89 countries around the globe. The company's strategy is driven by its "People first, better results" philosophy, which places people – consumers, clients and employees – at its core to generate optimum business results. The MediaCom family includes a number of industry-leading divisions, such as: MediaCom Entertainment & Sports Partnerships (ESP), our strategic consultancy specializing in helping brands engage consumers through their passion points; MediaCom Interaction, a global digital and interactive marketing agency, which uses future-forward proprietary technology to grow client businesses; direct response agency MediaCom Direct, which creates close, measured connections with consumers; branded content specialists MediaCom Beyond Advertising; sports sponsorship and strategy team MediaCom Sport; and MediaCom Business Science, which ensures clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP's consolidated media investment management arm. For more information, visit www.mediacom.com.
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