More of Paula Deen's business deals fall through - ABC 33/40 - Birmingham News, Weather, Sports

More of Paula Deen's business deals fall through

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Paula Deen's business deals keep falling apart. Target is the latest company to announce it is ending its relationship with the celebrity cook. Wal-Mart made the same decision Wednesday. The Food Network canceled her show and Smithfield Food dropped her as a spokesperson.

At this time, the diabetes drug maker Novo Nordisk announced it and Deen have "mutually agreed" to suspend patient education activities.

Deen has faced increasing criticism since admitting in a deposition she used a racial slur.

Interestingly, while businesses are jumping ship, Deen's book sales are soaring. As of Thursday morning, Paula Deen's New Testament:  250 Recipes, All Lightened Up" ranks number one on Amazon.com. The book is scheduled for release in October. Another Deen book, Paula Deen's Southern Cooking Bible" comes in at number 13. Several other Deen books are out of stock.

A check with Birmingham-based Hoffman Media, which publishes Deen's magazine, Cooking with Paula Deen, thus far has produced no comment concerning future publication of the magazine. Shortly after the Deen controversy surfaced, Hoffman Media released a statement saying, "it does not condone discrimination of any kind."

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