The Auto Industry Is Paying Attention To Women - ABC 33/40 - Birmingham News, Weather, Sports

The Auto Industry Is Paying Attention To Women

Posted: Updated:

Withthe recession fading into the past a lot of people are thinking abouta new car.

Sothere's a lot of excitement at the International Auto Show in NewYork City.

Butthe industry is also becoming more aware of who's doing the buying.

Itturns out, that women now influence 85% of all car purchases.

JessicaCaldwell, of Edmunds.com, says women are excited by the newtechnology in cars, from rear-view cameras to blind spot detectionand GPS.

JamesBell, of General Motors Consumer Affairs, recommends that womenforget out brand images and company logos.

Hesays they should pick out a car, that suits their needs.

Bellsays they may be surprised, by the model that's the best choice fortheir personal needs.

Healso says that durability, reliability, and fuel efficiency are whatmatters.

Whilewomen go for all kinds of vehicles, the smaller crossover sportutilities are still very popular.

Butwomen a lot of woman are also an interested in entry-level luxurymarket.

Bellsays many families are starting to move away of a big SUV, becausetheir kids are growing up.

Asa result, they no longer need a big vehicle with 7 seats.

Manycouples are now looking at sedans, with a touch of luxury, that arefun to drive.

Most Popular

Stories
Videos
loading...
  • Latest StoriesMore>>

  • 13th body pulled from snow in Everest avalanche

    13th body pulled from snow in Everest avalanche

    Sunday, April 20 2014 1:53 AM EDT2014-04-20 05:53:09 GMT
    Rescuers were digging through piles of snow and ice Saturday for four Sherpa guides buried on Mount Everest when an avalanche swept down the slopes and killed 12 other Nepalese guides in the deadliest disaster on...More >>
    Nepal's authorities temporarily halted climbing on Mount Everest while search teams dug through snow and ice Sunday for three Sherpa guides missing in the deadliest avalanche on the world's highest peak that killed...More >>
  • Civil War movie "Union" filming in Montevallo

    Civil War movie "Union" filming in Montevallo

    Saturday, April 19 2014 11:52 PM EDT2014-04-20 03:52:27 GMT
    An independent film crew is in Montevallo this weekend to shoot scenes for an upcoming feature.The movie is titled "Union" and is about a "female" confederate soldier in the civil war.Whitney Hamilton wrote the screenplay. She said she wrote a play about a decade ago that told the story of Joan of Arc, and wanted to write another script about some female combatants from the United States.She researched the subject and learned more than 400 women disguised themselves as men during the Civil Wa...More >>
    An independent film crew is in Montevallo this weekend to shoot scenes for an upcoming feature.The movie is titled "Union" and is about a "female" confederate soldier in the civil war.Whitney Hamilton wrote the screenplay. She said she wrote a play about a decade ago that told the story of Joan of Arc, and wanted to write another script about some female combatants from the United States.She researched the subject and learned more than 400 women disguised themselves as men during the Civil Wa...More >>
  • Police believe former student is behind threat at UNA

    Police believe former student is behind threat at UNA

    Saturday, April 19 2014 10:23 PM EDT2014-04-20 02:23:32 GMT
    University of North Alabama police say that 22-year-old Brian Mitchell of Madison, Alabama surrendered to police on Friday. Police say Mitchell is behind a message posted on social media site, Yik Yak,More >>
    University of North Alabama police say that 22-year-old from of Madison, Alabama surrendered to police on Friday.More >>
  • Alabama defense dominates spring game

    Alabama defense dominates spring game

    Blake Sims' bid to replace AJ McCarron as Alabama's starting quarterback hit a snag Saturday afternoon when the Crimson Tide defense dominated the annual A-Day game at Bryant-Denny Stadium.More >>
    Blake Sims' bid to replace AJ McCarron as Alabama's starting quarterback hit a snag Saturday afternoon when the Crimson Tide defense dominated the annual A-Day game at Bryant-Denny Stadium.More >>
  • Marshall leads Auburn 1st team to rout of 2nd team

    Marshall leads Auburn 1st team to rout of 2nd team

    Nick Marshall threw four touchdowns in two quarters as Auburn's first team routed its second team 58-3 on Saturday in a spring football game.More >>
    Nick Marshall threw four touchdowns in two quarters as Auburn's first team routed its second team 58-3 on Saturday in a spring football game.More >>
  • Crime Stoppers April 19: Who took Manquel Mertez Whittsett's life?

    Crime Stoppers April 19: Who took Manquel Mertez Whittsett's life?

    Saturday, April 19 2014 7:00 PM EDT2014-04-19 23:00:10 GMT
    It hasn't even been a year since a Birmingham man lost his life. The homicide happened in the summer of 2013, and police don't want to waste any more time. That's why they're calling on you to help in
    It hasn't even been a year since a Birmingham man lost his life. The homicide happened in the summer of 2013, and police don't want to waste any more time. That's why they're calling on you to help in this unsolved killing.More >>
  • Two families lose homes during apartment fire

    Two families lose homes during apartment fire

    Friday, April 18 2014 11:45 PM EDT2014-04-19 03:45:09 GMT
    Two families lost their homes during a fire Friday night at the Crestwood Hills Apartments in the 1200 block of 49th Place South in Birmingham. Firefighters responded around 9:30pm and they had the fireMore >>
    Two families lost their homes during a fire Friday night at the Crestwood Hills Apartments.More >>
  • Pickens County lawmen are looking for armed robbery suspects

    Pickens County lawmen are looking for armed robbery suspects

    Friday, April 18 2014 11:20 PM EDT2014-04-19 03:20:19 GMT
    Karen Michelle BarkerKaren Michelle Barker
    Pickens County Sheriff's Office want Karen Michelle Barker and Anthony Glenn Poe in custody. Lawmen say the duo followed a lady home and robbed her as she exited her vehicle. It happened around 12pm onMore >>
    Pickens County Sheriff's Office want Karen Michelle Barker and Anthony Glenn Poe in custody.More >>