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SOURCE: Lightning Labels
Lightning Labels' digital printing experts share how to spread Heart Month awareness with custom stickers and labels, offering four reasons to incorporate Heart Month into packaging.
Denver, CO (PRWEB) February 13, 2013
Lightning Labels, custom label and sticker printing leader, is reminding manufacturers that February isn't just for Valentines. This month is also American Heart Month, which means it's a great time to help customers choose heart-healthy products that will help them lose weight and add years to their lives.
Every year, roughly 600,000 people die from heart disease, making it the leading cause of death for men and women, according to the Centers for Disease Control and Prevention. Heart Month is an important time of year for many consumers who decide to take active steps towards improving their health. As shoppers seek out products in stores and online this month, they're looking for items that demonstrate a commitment to heart health.
"The millions of people affected by heart disease is a somber reminder why healthy foods and habits are important," said Julie Mcculley, Lightning Labels Production Manager. "Brands have the opportunity to reach consumers with stickers and labels that educate them on the benefits of their products. Lightning Labels can help manufacturers create seasonal packaging for their items to effectively reach target audiences."
Four Reasons to Incorporate Heart Month Into Packaging:
Here are four additional reasons why the right packaging can help a brand reach more consumers.
1. Gain Consumers' Trust
Embracing Heart Month and the benefits of maintaining a healthy lifestyle shows consumers that a business cares about their well-being. By acknowledging the important role healthful products should play in everyday life, people know manufacturers are on their side.
Consider adding a few sentences to labels explaining Heart Month and how a product is heart healthy. By sharing this information on packaging, brands can boost their credibility. It's also a good idea to consider incorporating visual elements like hearts and shades of red on stickers and labels to draw attention to products.
2. Boost Brand Reputation
Many consumers are discovering the importance of heart health this month and in the new year; however, people who already make conscious efforts to take care of themselves may not know how a product can help them achieve their wellness goals. By drawing attention to healthy ingredients on stickers and labels and/or how the product boosts heart health, manufacturers can educate consumers on how the product fits into a healthy lifestyle. Customers will associate the brand with positive qualities they desire, which promotes the brand's reputation.
In addition, by associating itself with Heart Month, a brand is telling the world it supports a good cause, which also fuels consumer respect.
3. Reap Benefits of Seasonal Marketing
When manufacturers embrace events like Heart Month and holidays, they open themselves up to more consumers and higher sales because their products become more intriguing. In addition, limited-edition products give consumers a natural sense of urgency because they realize they will not be available forever. Embracing Heart Month and other once-a-year events and occasions also spices up marketing tactics without much research or product changes.
4. Create New Labels With a Fast and Affordable Process
State of the art design and printing techniques can be fast. Lightning Labels understands the need to get product labels and stickers quickly for time-sensitive events and marketing strategies, and its products ship just two to three days after a design confirmation. To help businesses optimize their labels and packaging for American Heart Month, Lightning Labels is offering a President's Day Sale that starts February 13, 2012 and runs through March 1, 2013. Take 15% off new label orders by using code PRESDAY15 at checkout. The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.
About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers' labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google+.
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