Fans in Miami will get a reminder not to binge drink from college students.
University of Alabama advertising and public relations students created a 60 second PSA about combating binge drinking.
It was directed by Shaquille O'Neal after students started a twitter campaign to get him involved. The PSA will air on the big screen in Miami's Sun Life Stadium during the first quarter of the game.
One of the students who helped create it will get to see it aired in person.