UA students produce PSA for BSC National Championship - ABC 33/40 - Birmingham News, Weather, Sports

UA students produce PSA for BSC National Championship

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TUSCALOOSA - AL -

University of Alabama students will be the ones reminding fans at the BCS National Championship not to binge drink.

UA advertising and public relations students created a 60 second PSA about combating binge drinking. It was directed by Shaquille O'Neal after students started a Twitter campaign to get him involved. The PSA will air on the big screen in Miami Sun Life Stadium during the first quarter of the game between the Crimson Tide and Fighting Irish.

One of the students who helped create it will get to see it aired in person.

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