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Decline in drinking milk

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Vitamin waters and energy drinks are the top trending drinks these days, and that's bad news for the dairy industry.  A lot fewer people are drinking milk, according to a Wall Street Journal report. Citing United States Department of Agriculture data, it reports milk consumption in the U.S. has plunged nearly 30 percent since 1975.  America's milk consumption, which peaked around World War II.  Meanwhile, sales of yogurt, cheese and other dairy products have gone up.  

Some experts say the reasons include the rise in popularity of bottled waters and the concern of some consumers that milk is high in calories.  Another factor, according to the USDA, is that children, who tend to be heavy milk drinkers, account for a smaller share of the U.S. population than they once did.  Retail price could also play a role.  Prices for grains fed to dairy cows have soared.

Now, dairy companies are working to rev up milk sales again, hoping to attract busy families with new packaging sizes and styles.  Companies are now pushing smaller, convenience-sized packages and varieties for people who work out.  Some items include milk with added protein or TruMoo.  TruMoo is the product of Dean Foods Inc., the largest U.S. dairy producer.  Its product is a low-sugar chocolate milk for kids, and they also provide lactose-free milk.


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