Dieting and Your Sweet Tooth - ABC 33/40 - Birmingham News, Weather, Sports

Dieting and Your Sweet Tooth

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If you're watching the scales this holiday season, a new study says dieting could enhance your sweet tooth!

Researchers at Northwestern University found sweets taste better when a person is cheating on a diet. In one scenario, scientists gave participants health information that could make them feel guilty about eating chocolate. 

The results suggested the more guilty you feel, the more pleasure you get from eating the treat. 

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