New coach means new motto for Auburn: "In Gus We Trust" - ABC 33/40 - Birmingham News, Weather, Sports

New coach means new motto for Auburn: "In Gus We Trust"

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Kinnucan's digital sign read  "In Gus We Trust" on Tuesday following the announcement of Gus Malzahn being hired as the new coach at Auburn. (abc3340.com) Kinnucan's digital sign read "In Gus We Trust" on Tuesday following the announcement of Gus Malzahn being hired as the new coach at Auburn. (abc3340.com)

The overall response from Auburn fans to the news of Gus Malzahn being hired as the new head football coach has been positive, and with a new coach, comes a new motto.  "All In" is all out on the Plains.

One Auburn retail staple, Kinnucan's, is already promoting the phrase, "In Gus We Trust", as they prepare to usher in their new leader Tuesday evening.

The catchy phrase will surely find its way to the T-shirt press, if it hasn't already, and fans will be lining up to purchase a shirt supporting the transition into the Malzahn-era.

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