Smartphones, tablets and holiday shopping - ABC 33/40 - Birmingham News, Weather, Sports

Smartphones, tablets expected to play a big role in holiday shopping experience

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Mobile shopping will be a big part of consumers' holiday shopping experience this year, according to a survey by the National Retail Federation.

The survey revealed more than half of those who own smartphones and nearly two-thirds of those who own tablets plan to use their devices to research and purchase holiday gifts, décor, food items, and more.

Specifically, 32.9% of smartphone owners will research products and compare prices with their handheld, and another 24.9% will use their phone to look up retailer information, such as store location, hours and directions.

Nearly two in 10 will use apps to research or purchase products, and 15% plan to purchase items. 

Tablet owners are even more likely to use their device to aid in their holiday purchases. Four in 10 will research products or compare prices, while three in 10 -or 30%- will actually make a purchase with their tablet.

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