Target stores will match online prices - ABC 33/40 - Birmingham News, Weather, Sports

Target stores will match online prices

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Retail store Target has announced it will match prices from several online sources this holiday season.

The company will match prices from Amazon.com, BestBuy.com, ToysRus.com, and BabiesRus.com. The move comes days after rivals Best Buy and Toys "R" Us said they would match prices of competitors such as Amazon, Wal-Mart, and Sears.

Retailers continue to change their sales tactics and competitive strategies to win consumers. Holiday sales are expected to increase 12% this year and reach $96 billion.

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