Social media among threats to greeting card makers - ABC 33/40 - Birmingham News, Weather, Sports

Social media among threats to greeting card makers

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Fewer people are sending paper greeting cards, a worrisome challenge for the nation's top card company.

Hallmark Cards, Inc. announced last week it's closing a Kansas plant that produced a third of its signature product.  300 people will lose their jobs as the company shifts work to two other plants.

Hallmark and companies like it are dealing with a cultural shift in which consumers are increasingly choosing cheaper and quicker ways to communicate.  It says over the past decade, the number of greeting cards sold in the U.S. has dropped from 6 billion to 5 billion.  

Hallmark executive Pete Burney says competition in the industry is "formidable" and that consumers have more ways to connect digitally.

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