Waiting on the McRib - ABC 33/40 - Birmingham News, Weather, Sports

Waiting on the McRib

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Fan's of the McRib will have to wait a bit longer to get their fix this year. McDonald's will not roll out the popular pork sandwich in October, as it has it has in the past.  A memo obtained by Ad Age says it will be on the menu in time for the holidays in late December. 

Advertising will also promote "quality pork" and a "unique taste".  The leaked memo says the late release is an effort at drumming up an end-of-the-year sales surge.   

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