Riverchase Galleria Welcomes New Torrid Store - ABC 33/40 - Birmingham News, Weather, Sports

Riverchase Galleria Welcomes New Torrid Store

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Torrid, a retailer of on-trend fashion apparel, lingerie and accessories for young, voluptuous women who wear size 12 and up, opened a retail store at Riverchase Galleria in Hoover on August 7, 2012. It will hold its grand opening on August 18, 2012 starting at 10 A.M.

"Our customers are reacting enthusiastically to our fashion collections and exceptional fit, and have been very vocal about wanting us to expand our store base," said Lisa Harper, Chairman and CEO of Hot Topic, Inc. – the parent company of Torrid.  "More than 50 percent of women in the U.S. wear our size range, yet this market represents only 17 percent of women's fashion retail industry.  We see a great opportunity to grow our business by offering our customers apparel and accessories that fit their sense of style, while helping them look and feel irresistible."

Torrid's hallmark is that its collections truly reflect the latest trends for each season.  The brand's approach is different because each item is designed and constructed specifically to fit and flatter a voluptuous figure, rather than being a "sized up" version of a fashion piece.  Once developed, each piece is tried and tested on a plus-size model, ensuring a fit that's unmatched in the industry.

"With the addition of Torrid to Riverchase Galleria, we are continuing our longstanding commitment of providing our customers with a strong mix of national retailers," said Christopher White, marketing manager of Riverchase Galleria. "With the customer as our main focus, we continually strive to secure a retail line-up that goes above and beyond their shopping expectations."

The new 2,307 square-foot Torrid store is on level two near Center Court next to Sketchers. Customers are invited to participate in the store's grand opening event starting at 10 A.M. on Saturday, August 18; the first 50 people to enter the store will receive a $10 Torrid gift card.  Riverchase Galleria is located at 3000 Galleria Circle in Hoover, Alabama.