Auburn University has unveiled it's new billboard campaign called, "Ever To Conquer."
The campaign was rolled out this week and the billboards can be seen all across the state.
Each billboard features the slogan from Auburn's fight song and an image of a Tiger ripping open his dress shirt to reveal the Auburn logo.
Former Auburn star and Heisman winner Cam Newton made the gesture popular during his time at the school.
Auburn Football posted a photo of one of the billboards on it's Twitter on Wednesday.
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