The computer that you are using now could determine how much you pay for your next trip or vacation. The Wall Street Journal is now reporting that the popular Orbitz Travel site steers Mac users to more expensive deals than people using PCs. Orbitz guarantees customers can snag a booking for the lowest price, but Orbitz may recommend hotels which cost $20 to $30 more per night for Mac users.
So what is the reason for this? Rick Seaney of farecompare.com says mac users are typically the kind of person who likes to pay for premium things. Therefore, he believes the travel site wants to offer those options first. Orbitz found Mac users are about 40 percent more likely to book a four-star or five-star hotel.
What type of computer you use can say a lot about you. The average Mac desktop costs almost three times as much as its windows counterpart. Mac owners tend to have higher household incomes. Their incomes are typically $98,000 a year, compared to just $74,000 for PC owners. Even on the go, iPhone and iPad users are shelling out 17% more in mobile purchases than everyone else, according to Forrester Research. Also, as online shopping increases, retailers and search engines are collecting as much data as they can, and scrutinizing every last big.
The travel agency stresses that it does not show the same rooms to Mac and Windows users, with different prices. Apple declined to comment to the Wall Street Journal for its story.