Long's Electronics ends 40+ years of business - ABC 33/40 - Birmingham News, Weather, Sports

Long's Electronics ends 40+ years of business with online auction

Posted: Updated:

If you've been in Central Alabama for a while, you might remember shopping at Long's Electronics.

At one point, the locally-based company had 16 showrooms.

This past Friday, the final showroom at the company's warehouse in Irondale closed its doors to customers.

It's a sign of the times.  Another piece of local retail history is gone.

"For the last 30 years, I've made my living liquidating businesses and doing estate auctions, and in the last couple of years, we've seen just a huge increase in businesses, especially mom-and-pop businesses that seem to be having a difficult time making it in this economy," said auctioneer Chip Pearce of Pearce & Associates.

Pearce has a huge task ahead of him.  He has been tapped to auction off everything that remains in the showroom, the adjacent offices, the company's bookstore, and the 120,000 square-foot company warehouse.

Some of the items are electronics.  But most of the items are business equipment ranging from warehouse supplies to shelving to the art supplies Long's used to make its catalogs.

"Whether you're a warehouse owner and need a forklift or whether you're Mom and Pop that have your own small business, and you need copier, we've got something for everybody in this auction," Pearce said.

In its final years, Long's focused primarily on supplying church and school-related electronic needs.  So from boxed-up video projectors to thousands of books, everything that remains is available to the highest bidder.

Even a Buick Rendezvous, a couple other SUVs, and the company's delivery trucks will be sold.

"When I get through with this auction, we should be sitting here with a vacant building," Pearce said.

He added that the auction could largely appeal to other business owners.

"This creates a rare opportunity for them to buy outside of their distributor," Pearce said.  "They may be able to buy in bulk here at an even lower rate than they would have been able to buy from their wholesaler."

The auction will be conducted online.  Bidding is already underway at www.soldalabama.com.  An on-site inspection will take place December 5th and 6th before the auction officially closes at 5:00 p.m. on the 6th.

  • Latest StoriesMore>>

  • Faulty compressor knocks out air conditioning in two rooms at Rudd Middle School

    Faulty compressor knocks out air conditioning in two rooms at Rudd Middle School

    Wednesday, August 20 2014 6:29 PM EDT2014-08-20 22:29:47 GMT
    High temperatures, big windows and several people gathered inside a room creates a combination sure to make anyone uncomfortable. Parents say that is what's happening at Rudd Middle School in Pinson. ABC 33/40 went to the schools to ask the principal why.More >>
    High temperatures, big windows and several people gathered inside a room creates a combination sure to make anyone uncomfortable. Parents say that is what's happening at Rudd Middle School in Pinson. ABC 33/40 went to the schools to ask the principal why.More >>
  • Clay leaders plan to pave broken roads after warning from Post Office

    Clay leaders plan to pave broken roads after warning from Post Office

    Wednesday, August 20 2014 6:07 PM EDT2014-08-20 22:07:21 GMT
    Drivers in Clay are hitting some bumps in the road, literally. The majority of roads haven't been paved in at least 14 years according to the city's manager. The United States Postal Service is now threatening to not deliver mail because of it.More >>
    Drivers in Clay are hitting some bumps in the road, literally. The majority of roads haven't been paved in at least 14 years according to the city's manager. The United States Postal Service is now threatening to not deliver mail because of it.More >>
  • FBI searching for suspect in robbery, murder at Montgomery package store

    FBI searching for suspect in robbery, murder at Montgomery package store

    Wednesday, August 20 2014 6:00 PM EDT2014-08-20 22:00:33 GMT
    The FBI's Central Alabama Safe Streets Task Force is offering up to a $5,000 reward for information leading to the identification, arrest, and conviction of the person pictured.More >>
    The FBI's Central Alabama Safe Streets Task Force is offering up to a $5,000 reward for information leading to the identification, arrest, and conviction of the person pictured.
    More >>
  • Birmingham Mayor confident in DNC pitch, admits hurdles

    Birmingham Mayor confident in DNC pitch, admits hurdles

    Wednesday, August 20 2014 4:44 PM EDT2014-08-20 20:44:55 GMT
    Birmingham Mayor William Bell is more confident than ever in the city's chances of landing the 2016 Democratic National Convention.In an interview with ABC 33/40 Wednesday, Bell said it's a matter of proving the city can handle the large-scale event. Some critics argue other cities vying for the convention have more viable transportation and venue options."We still have a lot of heavy competition in terms of Philadelphia and New York. We lack in some areas that is of interest to the DNC such ...More >>
    Birmingham Mayor William Bell is more confident than ever in the city's chances of landing the 2016 Democratic National Convention.In an interview with ABC 33/40 Wednesday, Bell said it's a matter of proving the city can handle the large-scale event. Some critics argue other cities vying for the convention have more viable transportation and venue options."We still have a lot of heavy competition in terms of Philadelphia and New York. We lack in some areas that is of interest to the DNC such ...More >>
  • Avondale Elementary school generating buzz

    Avondale Elementary school generating buzz

    Wednesday, August 20 2014 4:26 PM EDT2014-08-20 20:26:18 GMT
    Many parents are no longer trying to get their children out of Birmingham City Schools. In fact, more are looking to get them in.And schools, like Avondale Elementary, are seeing higher enrollment.These families aren't the only community members getting involved.Avondale is one of five schools that is part of the Woodlawn Innovation Network. This new initiative offers a hands on, personalized approach to teaching and learning. It gets more Birmingham business leaders invested and into the...More >>
    Many parents are no longer trying to get their children out of Birmingham City Schools. In fact, more are looking to get them in.And schools, like Avondale Elementary, are seeing higher enrollment.These families aren't the only community members getting involved.Avondale is one of five schools that is part of the Woodlawn Innovation Network. This new initiative offers a hands on, personalized approach to teaching and learning. It gets more Birmingham business leaders invested and into the...More >>
  • Alabama WR Amari Cooper anxious to 'break records' in 2014

    Alabama WR Amari Cooper anxious to 'break records' in 2014

    Wednesday, August 20 2014 2:12 PM EDT2014-08-20 18:12:38 GMT
    The second-ranked Crimson Tide star is one of the nation's top wide receivers and a highly regarded NFL prospect, but he's also coming off a season when nagging injuries, frequent double teams and inconsistency contributed to a rough start.More >>
    The second-ranked Crimson Tide star is one of the nation's top wide receivers and a highly regarded NFL prospect, but he's also coming off a season when nagging injuries, frequent double teams and inconsistency contributed to a rough start.
    More >>
  • WATCH: Nick Saban, Alabama football team complete Ice Bucket Challenge for ALS

    WATCH: Nick Saban, Alabama football team complete Ice Bucket Challenge for ALS

    Wednesday, August 20 2014 1:59 PM EDT2014-08-20 17:59:26 GMT
    You know Nick Saban would never back down from a challenge, especially one that's for such a worthy cause.More >>
    You know Nick Saban would never back down from a challenge, especially one that's for such a worthy cause.More >>
  • WHO: West Africa Ebola death toll rises to 1,350

    WHO: West Africa Ebola death toll rises to 1,350

    Wednesday, August 20 2014 1:52 PM EDT2014-08-20 17:52:45 GMT
    The World Health Organization says the death toll from the Ebola outbreak in West Africa is now at least 1,350 people.More >>
    The World Health Organization says the death toll from the Ebola outbreak in West Africa is now at least 1,350 people.More >>